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Station Profile

 

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Active Rock - KTED FM

Format Description

100.5 KTED is #1 for pure rock! 100.5 KTED is Casper's place to rock featuring rock hits from the 90's, 2000's, and today.

100.5 KTED is Casper's fastest growing Rock Station! 

100.5 KTED is targeted to reach Affluent Adults between the ages of 18 to 44.

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The Biggest Music Library: 100.5 KTED has a broader, more diverse playlist than most other formats. We are the only Adult Album Alternative Station in the market. We play everything from Today’s Rock to Indie Rock and more. 

100.5 KTED plays great music from Pearl Jam, Nirvana, Korn, Alice in Chains, Pop Evil, Metallica, Starset, Nine Inch Nails, Ozzy Osbourne, Sevendust, The Red Hot Chili Peppers and more.

The Rock format has remained one of the strongest formats in throughout the years and is a top performer for advertisers.

100.5 KTED plays more music and fewer commercials per hour. Your message will stand out and never get buried in a long commercial break.

100.5 KTED allows advertisers to reach a large consumer group that can’t be reached with any other station.


Demographic Profile

100.5 KTED has wide demographic appeal with active consumers who have purchasing power!

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Age Composition: The majority of Active Rock listeners in America fall into the 18-54 age group.

- Almost 20% of Active Rock listeners in America are adults 45 to 54 year old.
- Almost 23% of Active Rock listeners in America are adults 35-44 years' old.
- Almost 28% of Active Rock listeners in America are adults 25 to 34 years old.
- Almost 20% of Active Rock listeners in America are adults 18-24 years old.

Gender: Approximately 74% of 100.5 KTED listeners are male while 26% are female.

Household Income: 100.5 KTED listeners have high earning power.

- Almost 25% of Active Rock listeners in America have an income over $75,000.
- Almost 27% of Active Rock listeners in America have an income of $50,000 -$75,000.
- Almost 31% of Active Rock listeners in America have an income of $25,000 - $50,000

Need more Men in your business? Active Rock attracts the highest percentage of male listeners among ALL music radio formats. Almost 75% of Active Rock listeners* are Men, with the majority between the ages of 25 and 44.

couple shopping no3dOccupation: 100.5 KTED listeners are employed as Owners, Managers or Professionals,Trades people, Sales and Service industry and Administrators or Clerical staff.

Education: 100.5 KTED listeners are well educated.

- Almost 16% are College graduates.
- Almost 37% have attended college.
- Almost 40% have a high school diploma.

100.5 KTED is designed to reach active consumers in their prime spending years.

fitness 8Investments: 100.5 KTED targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 100.5 KTED attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousand of potential new customers each week with 100.5 KTED.

100.5 KTED Listeners

man keys- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

100.5 KTED reaches more potential customers on their way to making a purchase. 74% of Active Rock listeners* tune in on the go; Active Rock ranks 3rd of the 25 most popular formats for away-from-home listening!

100.5 KTED is designed to reach active consumers in their prime spending years.


Lifestyle Profile

100.5 KTED targets home owners. A huge category with these consumers is home improvement and home decorating.

construction 14Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

100.5 KTED listeners are in their prime earning and spending years.

100.5 KTED is one of the most powerful performing formats targeting men for advertisers today!


100.5 KTED Coverage Map

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